É tradição as compras de material escolar acontecerem em janeiro, já que o ano letivo começa no mês seguinte. É comum cadernos, pastas e mochilas terem fotos e desenhos de vários temas, dentre eles, os esportivos: surfe, skate e basquete. Dentro desta gama nesta última modalidade há artigos ainda mais específicos, de franquias da mundialmente conhecida liga da NBA.
De uns anos para cá o futebol tem ocupado espaço nas papelarias, com os mesmos produtos supracitados, no entanto são os grandes clubes europeus que disputam as prateleiras. Paris, Real Madrid, AC Milan e Manchester United são alguns. Esgotam-se rapidamente. Clubes brasileiros, nenhum. Causa estranheza. Afinal, são as crianças brasileiras que se interessam pelo futebol de clubes de fora ou são os clubes de fora que se interessam pela criançada daqui?
A coluna fica com a segunda opção. É a “avalanche” de artigos e conteúdo de mídia à disposição, somada a outros fatores como ídolos e qualidade do jogo – a elencar apenas alguns -, que fazem as mães comprarem cada vez mais produtos alusivos às instituições das principais ligas da Europa. Quer seja o que fazem ou não fazem os departamentos de marketing dos clubes daqui, acabam por se esquecer por uma parcela do mercado consumidor que tem grande poder de decisão na hora de consumir.
Artigos escolares são relativamente baratos e de uma difusão sem igual. É o caderno que carrega as lembranças dos alunos, as anotações. A mochila que o estudante ostentará com orgulho e se sentirá parte de algo maior. Este algo maior pode significar um vínculo para toda a vida e passar de geração para geração.
Diante disso, imagina-se que os clubes brasileiros queiram ganhar muito nos acordos com as empresas de artigos escolares, como se fossem lobos famintos por…migalhas! Quem vem de fora, não pensa assim. É mais que na hora que neste ano de 2020 essa ambição desmedida seja posta de lado e acordos comerciais aconteçam, para que no ano seguinte as mães comprem mais material escolar que carreguem símbolos e referências alusivas aos clubes de futebol do Brasil.
Precisa-se disso (também)!
——-
Em tempo: o autor desta coluna possui um carinho com o Olympique de Marselha (OM) por conta de uma camisa desta equipe comprada pelo pai dele em 1990. Não sabendo do que se tratava, o pai só a levou para o filho porque estava, segundo ele, absurdamente barata. A loja a havia adquirido e as vendas não foram tão boas, afinal naqueles tempos pouco se sabia sobre o futebol internacional de clubes. O garoto foi atrás de informações e pegou gosto do “OM”, mantido até hoje.
Em tempo ainda, mais uma citação que se relaciona com o tema da coluna:
“Habilidade é o que você é capaz de fazer. A motivação determina o que você faz. A atitude determina o quão bem você vai fazer isso”.
Lou Holtz, treinador de futebol americano
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After I originally left a comment I seem to have clicked on the -Notify me when new comments are added- checkbox and now whenever a comment is added I get four emails with the same comment. Is there a means you are able to remove me from that service? Thanks!
When I originally commented I appear to have clicked on the -Notify me when new comments are added- checkbox and from now on whenever a comment is added I recieve four emails with the exact same comment. Perhaps there is a means you are able to remove me from that service? Many thanks!
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